If it wasn’t clear to us before NAB 2015 started, then what Positive Flux would cover in this year’s NAB report was instantly apparent the minute we walked onto the show floor. From the banners outside the building to the booths of every major vendor and hundreds of smaller ones, the buzz was unmistakable:
Video over IP is not a concept that is in our distant future, but a technology that is coming very, very soon.
Before we explain what Video over IP is, let us tell you why we are excited. Video over IP relates to something Positive Flux has been saying for several years: the broadcast production/distribution model needs to become more flexible–in a hurry–if it is even going to just keep up with the rapid changes underway in the consumer electronics space. A consumer can already buy equipment for a reasonable price that exceeds the best quality and viewer experience than any traditional media company currently provides to the home.