As Media Stocks Dive, Broadcasters Need to Rediscover Creativity

Local TV stations show little to no effort in content creation   ‘Engagement’ is a key watchword for media businesses. Shows are trying to outdo each other with on-screen tweets, Orange rooms, lower third crawls and Facebook pages. We are desperate to create opportunities for our audiences to engage with our programs by contributing pithy…

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Free VOD service coming to an iPhone near you: Broadcasters introduce MyDTV

Back when US broadcasters first received their digital channel assignments for HDTV, they began to dream up additional services which could be launched on top of the live HDTV service.

It’s been a long time coming, but a commercially viable contender for the first of these was announced yesterday by Fischer Communications and Hubbard Media who introduced MyDTV multi-screen service.

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