Are We Being Social Yet?

Bringing sports and social media together I attended a conference on sports broadcasting late last year. One particular session caught my attention. “How Social Video Will Change the Way You Create Content” brought together leaders from across sports, all whose companies’ names began with the letter N: NBA, NBC Sports Group, New York Giants, and…

As Media Stocks Dive, Broadcasters Need to Rediscover Creativity

Local TV stations show little to no effort in content creation   ‘Engagement’ is a key watchword for media businesses. Shows are trying to outdo each other with on-screen tweets, Orange rooms, lower third crawls and Facebook pages. We are desperate to create opportunities for our audiences to engage with our programs by contributing pithy…