Fourth of July question: Shoot for the clouds or keep transcoding on the ground?
I watched some amazing fireworks this past Fourth of July weekend, with powerful rockets screaming skyward to burst among the clouds and fantastic fountains erupting brilliantly at ground level. After the excitement, I found myself musing on the show’s parallel to the question of whether it is better to transcode in the cloud or to use on-premise servers. People want to understand how cloud-based transcoding might benefit their business. Do we even need on-premise transcoding anymore?