NAB report preview: Explosion of formats driving change for content owners

We are just back from an exhausting, but educational four days at the 2011 National Association of Broadcaster’s convention and wanted to report on a few trends we saw.

The industry is experiencing exponential growth in delivery of content for nonlinear viewing on an expanding number of platforms.   One person we spoke with observed that there are already over 80 different interfaces and devices supporting the personalized delivery of television.  Lurking beneath all this excitement lay significant challenges in cost and scale for content owners.