There are many firms who can help you decide where you want to go, there are very few who can take you there. Positive Flux not only does both of these, but also gets inside the culture of your organization to ensure that the trip is smooth.

Positive Flux was created to help media firms plan and execute the strategic projects and operational transformations that they do not have the internal resources or experience to do.   With 30 years of technology, business operations and process experience, Positive Flux has the expertise to ensure that you reach the ROI and project success you desire.

We have helped businesses develop and deliver strategic changes, from critical operational improvements through business acquisition integration to building facilities from the ground up.  We act as your agent, preparing plans, cost estimates, RFPs and we assist your team in selecting the right professionals for your project.

We also bring our expertise and knowledge into the financial sector, advising companies seeking to invest in the industry.


Our first step always begins by ensuring we have a thorough understanding of your operation.  We then add our experience to assist your business in making constructive change from the inside.    With expertise in production systems, distribution technology, new media, construction management, large scale project leadership and Six Sigma, Positive Flux is positioned to add a depth of experience to your team.  We will also manage external professionals and contractors on your behalf when desired.

Larry Thaler, President

Larry Photo 7_07 NUP_108227_0244 small & cropped

Larry Thaler, President

Larry describes himself first and foremost as ‘someone who gets things done.’  He speaks the languages of business, technology, media production and facility construction, using skills across these four areas to identify opportunities and optimize solutions.

Prior to beginning Positive Flux, Larry served as Vice President of Distribution Technology and Vice President of Production Technology at NBC Universal.   During his 26 years with NBC Universal, he led key efforts that have been at the junction of traditional broadcasting and new media.  In addition to leading the building of Today’s street-level studio and MSNBC’s production facilities, he and his team were responsible for the overhauling NBC’s 30 Rock headquarters, turning it into a state of the art HD production and distribution center.  He led the build out of NBC’s Cable Network Operations Center in Englewood Cliffs, NJ and the integration of new infrastructure for NBC’s new Digital Media delivery platforms including technical leadership of the 2008 Olympics @ Home effort.

Larry received a BFA from NYU majoring in Broadcasting with a minor in Computer Science. He has spoken at many industry forums including NAB and SMPTE conferences and is a member of SMPTE and SCTE. Larry has been honored with three Emmy awards for technical innovation for the 2006 and 2008 Olympic games.