Bringing sports and social media together
I attended a conference on sports broadcasting late last year. One particular session caught my attention. “How Social Video Will Change the Way You Create Content” brought together leaders from across sports, all whose companies’ names began with the letter N: NBA, NBC Sports Group, New York Giants, and NASCAR.
Alliteration notwithstanding, the session was a high-level clinic on producing content for social media, in particular Facebook Live. The discussion ranged across what makes compelling social video, how to attract and grow an audience on social media, and how to make videos appear “genuine.” It was clear these entities have spent considerable time and effort to reach for the pinnacle of social video success—viral videos that set them apart from the crowd and reach large audiences.
The talented panel taught me much, but as I left the room, several questions occurred to me. I think these point to some gaps in the way we are thinking about video for social media