Local TV stations show little to no effort in content creation
‘Engagement’ is a key watchword for media businesses. Shows are trying to outdo each other with on-screen tweets, Orange rooms, lower third crawls and Facebook pages. We are desperate to create opportunities for our audiences to engage with our programs by contributing pithy commentary and parrot hashtags via social media related to the topic of the moment.
Desperate is an apt term. As we watch the breadth of media stocks miss their numbers this quarter, one has to wonder if we are doing enough. I don’t think we are.
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