Larry has extensive experience at the junction of media, technology, business and teamwork. He is the President of Positive Flux, a consulting firm that specializes in helping media companies and the vendors that serve them to take advantage of the rapid changes occurring in the industry. Through business strategy, applied technology, and streamlining operations, the firm helps clients enter new markets, improve their operations and reduce cost. Clients include: CNBC, HBO Latin America Group, NBC Sports, Univision, Hearst Digital Media, Canoe Ventures, Clear Channel Media, RNN and many others.
Larry served as the CEO of The VCC, a service provider and technology vendor which laid the foundation for the use of smartphones to gather live remotes. He led the company from it’s inception through product development, created a new market category, and ultimate sale to Nextologies LLC. During that time, the VCC team generated in excess of $7MM of sales and counted major customers including Bally Sports, CNBC, CNN Digital, Dome Productions, Discovery Networks, ESPN, Fox News Channel, Fox Sports 1, International Emmys, MLB, MSG, NBC News, NBC Syndication, QVC, Sinclair, TEGNA, USAGM, and WWE . The company won a TVOT Award for “Corporate Leadership in the Coronavirus Era” in 2022.
Prior to founding Positive Flux, Larry served as Vice President of Technology at NBC Universal. During his 26 years with NBC Universal, he led key efforts that at the junction of traditional broadcasting and new media. In addition to leading the building of Today’s street-level studio and MSNBC’s production facilities, he and his team were responsible for overhauling NBC’s 30 Rock headquarters and distribution systems for High Definition, leading the build out of NBC’s Cable Network Operations Center in Englewood Cliffs, NJ and the integration of new infrastructure for NBC’s new Digital Media delivery platforms including technical leadership of the 2008 Olympics @ Home effort. He also served as integration lead for a half-dozen business acquisitions.
Larry received a BFA in Broadcasting from NYU with a minor in Computer Science. He has been honored with three Emmy awards for technical innovation for the 2006 and 2008 Olympic games and a National Technical Emmy for NBC’s implementation of AFD technology.