Larry is the President of Positive Flux, a consulting firm that specializes in helping media companies take advantage of the rapid changes occurring in the industry. Through applied technology, streamlining operations and business strategy, the firm helps clients enter new markets, improve their operations and reduce cost. Clients include: CNBC, HBO Latin America Group, NBC Sports, Univision, Hearst Digital Media, Canoe Ventures, Clear Channel Media, RNN and many others.

Prior to founding Positive Flux, Larry served as Vice President of Technology at NBC Universal. During his 26 years with NBC Universal, he led key efforts that have been at the junction of traditional broadcasting and new media. In addition to leading the building of Today’s street-level studio and MSNBC’s production facilities, he and his team were responsible for overhauling NBC’s 30 Rock headquarters for HD, leading the build out of NBC’s Cable Network Operations Center in Englewood Cliffs, NJ and the integration of new infrastructure for NBC’s new Digital Media delivery platforms including technical leadership of the 2008 Olympics @ Home effort.

Larry received a BFA in Broadcasting from NYU with a minor in Computer Science. He has been honored with three Emmy awards for technical innovation for the 2006 and 2008 Olympic games and a National Technical Emmy for NBC’s implementation of AFD technology.