FCC’s #unlockthebox proposal is too little too late You would need a crystal ball to see what the FCC has in mind with its recent 3-2 vote to proceed with the chairman’s #unlockthebox proposal. Certainly the words in this proposal have just the right feel-good tone, with lots of focus on consumer choice and promoting…
DetailsCompanies should be prepared to operate with a nonlinear mindset On any given day, I encounter some version of truly remarkable statistics about the rise of video on-demand as a percentage of the total amount of viewing. At the recent NextTV Summit ,Jay Samit of Seachange proclaimed that 50 percent of all U.S. viewing…
DetailsWith so much to choose from, why is it so hard to find something to watch? Sometimes too much of a good thing is not a good thing. My wife and I recently wanted to watch a movie when we found ourselves with about two hours between car pool sessions. I was interested in…
DetailsIt is unlikely that anyone reading this post needs to be told that the TV consumption habits of Millennials are dramatically different. A recent study by VideoPulse underscored the fact that their approach is so different that traditional measurement tools don’t even begin to quantify what they are up to. According to that study ,…
DetailsLocal TV stations show little to no effort in content creation ‘Engagement’ is a key watchword for media businesses. Shows are trying to outdo each other with on-screen tweets, Orange rooms, lower third crawls and Facebook pages. We are desperate to create opportunities for our audiences to engage with our programs by contributing pithy…
DetailsWhen Planning a Move, Bring in the Right Help at the Right Time. Production facilities have many reasons to consider moving: more space, a better layout, cost savings. Coupled with record low interest rates and changes in the media industry landscape, it is no surprise that we see new facilities and consolidations announced almost…
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Broadcast positioned to catch up with consumer tech, finally Video over Ethernet is coming to production facilities and I’m excited. For years I’ve been telling anyone who’d listen that the broadcast production/distribution model needs to become more flexible if it is going to keep pace with changes underway in consumer electronics. A consumer can…
DetailsIf it wasn’t clear to us before NAB 2015 started, then what Positive Flux would cover in this year’s NAB report was instantly apparent the minute we walked onto the show floor. From the banners outside the building to the booths of every major vendor and hundreds of smaller ones, the buzz was unmistakable: Video…
DetailsOne of the things that has all but disappeared from much of television is compelling, locally produced content. The main reason is cost. Who can afford the studio overhead, staffing and infrastructure? It turns out that now just about anyone can, thanks to Positive Flux client the Video Call Center and its creator Tom Wolzien…
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CES never fails to excite the Positive Flux team. Part serious business and part giant toyshop, CES 2015 was an excellent opportunity to take the pulse of the consumer side of the market. We go to CES looking for clues that will help us advise our media clients as they plan to create and deliver…
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