Interactive Media Business Strategy

Canoe Ventures


Research best way to integrate new interactive product to broadcast & cable partners.

Arthur Oduna, CMO, CTO

Canoe Ventures is an advertising technology company dedicated to providing software and services to national television programming networks.  Founded by Comcast, Cox, Time Warner Cable, and Brighthouse Networks, Canoe utilized technology and data from within the major cable networks to create new and engaging products for media firms.

Positive Flux was hired by Canoe for a multi-year engagement to assist in optimizing the roll-out of the EBIF-based interactive television products.    The company provided a deep view into the operations at potential customer sites and was hired to conduct studies into interactive commercial triggering, station infrastructure, watermarking and improving the speed of execution.